From New York to Paris, The Sunday Collective brought Days of Youth to life with exclusive pop-ups in two of the world’s fashion capitals. Before launching online, SS25 made its debut in-store, giving early shoppers a first look at the collection inspired by the nostalgia of childhood in the 90s. This season, we channeled the magic of carefree adventures, from friendship bracelet-style embroidery to candy-colored pastels and retro sports-inspired silhouettes. Every detail was designed to spark memories of long summer days, creativity, and fun.
For a limited time, visitors stepped into Days of Youth at our NYC Pop-Up Shop in Nolita, one of New York City’s most vibrant neighborhoods.Meanwhile, across the Atlantic, we landed in Paris, with a pop-up store nestled within the bustling heart of Paris at Galeries Lafayette, where shoppers explored the collection before it went live online. As two cities known for their effortless style and trendsetting spirit, NYC and Paris were the perfect places to celebrate the arrival of Days of Youth with a fresh audience.
These pop-ups weren’t just about shopping, they were about experiencing The Sunday Collective in a whole new way. Whether in New York or Paris, visitors got to see the collection up close, feel the quality, and take home a piece of SS25 before the rest of the world. If you missed it, don’t worry—Days of Youth is now available online!
