The Sunday Collective x Shoppe Balloo New York

"Cuddle, sleep, learn, celebrate, repeat!"—the mantra of Shoppe Balloo, a brick-and-mortar concept shop for baby and children's apparel in the heart of the West Village, NYC. This summer, we collaborated to create an intimate and playful pop-up within our colorful New York community.

The summer-focused pop-up included all our warm-weather favorites. Visitors shopped our curated selection of the season's clothing essentials and enjoyed refreshing treats like fruit-flavored frozen popsicles for the whole family. 

The inspiration behind the pop-up was our Spring/Summer 2023 Collection, The WKNDRS Club, designed to celebrate the magical memories of our favorite summer weekends. The collection uses light cotton and breathable linen blends for children to enjoy all their outdoor activities. Featuring retro graphics and pastel colors found in boardwalk chalk drawings. 

Our must-have styles at the event were an array of gingham, stripe, and dip-dye prints, with splashes of texture like ruffles, linen, and recycled knits. Our best-sellers included the Elba Dress, Sundown Cardigan, and swim collection. We gifted TSC Postcards with every purchase, including an exclusive discount code created uniquely for the pop-up event.

Thank you to our incredible NYC community for coming out and supporting The Sunday Collective x Shoppe Balloo! Let's continue outfitting children worldwide so they can explore, discover and grow with the values of quality, sustainability, and equality in mind. 

Click here to shop the The WKNDRS Club collection! Are you interested in hosting a pop-up together? Email us at